A little more t…

A little more than three months ago we introduced our first HR column – Hanna’s Recipe. Today, we are bringing you our second – Helpful Read – that will highlight books we think are worth your time. If you have any books you think we should share with everyone, shoot us an email at hru@accr.biz. And without further ado, Helpful Read number one.

Switch: How To Change Things When Change Is Hard

by Chip Heath and Dan Heath

If practice makes perfect and the only constant in life is change, why is it so hard to make changes last? Because your brain is ruled by two different systems – the rational mind (wants the great body) and the emotional mind (wants the entire sleeve of Oreo cookies) – and those two systems don’t easily co-exist.

How do you make them play nice? One way is to ask the simple question “What is working, and how can we do more of it?”. Another is to follow these three steps:

  1. Motivate the elephant
  2. Direct the rider
  3. Share the path

Need help with your elephant? Check out the review of Switch in Forbes (SPOILER ALERT: they call it a “must-read”).

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